How We’re Doing It
We’re collecting talented creatives and developing two separate sets of skills that set them apart from their peers and equip us for the future we envision. The first is obvious and important, the second is groundbreaking.
The first, the obvious, is mastering tools storytellers have been using for centuries to create compelling narrative with purpose. The scripts, outlines, characters and worlds we create are the blueprints for every great story we’ll tell.
The second is groundbreaking. A story is just daydreaming without an audience to fall in love with it. So we use human-centred design principles to find our audience and co-design stories with them from day one. Our audience is a key part of the development crew.
Simon J Green founded and has been running the company while dealing with rare chronic disease cystic fibrosis. Being an artist with a disability, Simon empathises with other underrepresented groups. Representing women, people of colour, sexual diversity and people with disability should be so much more prevalent in genre stories. At the same time, education and support for artists should be more consistent and a higher priority in Australia. The X Gene focusses on these issue through its stories, cast, crew and community programs.
The X Gene began in 2011 as a video production company. We made commercials, web video and crazy things like interactive and multi-screen content. Our creativity and embrace of technology kept us working with incredible brands like Nintendo, Hewlett-Packard and Cadbury. All the while, we made theatre, short films and even virtual reality on the side. Our network of talented, dedicated cast and crew loved working in the professional, fun environment we created. In 2017, we decided it was time to move away from corporate video and advertising and focus on the stuff we always loved most: telling fun stories. After research and analysis of creative business models, and interviews with our audiences, we realised theatre was the most successful and direct way to tell stories. So, The X Gene became a theatre production company.