We believe specialist creatives can turn Australia into the engine room of ideas
We use structured narrative and audience-centred development to create compelling stories
Our storytellers have the passion and vision to entertain a global audience
Our focus is on genre and comedy because that's what our audiences love
How We’re Doing It
We’re collecting talented filmmakers and developing two separate sets of skills that set them apart from their peers and equip us for the future we envision. The first is obvious and important, the second is groundbreaking.
The first, the obvious, is mastering tools storytellers have been using for centuries to create compelling narrative with purpose. The scripts, outlines, characters and worlds we create are the blueprints for every great story we’ll tell.
The second is groundbreaking. A story is just daydreaming without an audience to fall in love with it. So we use human-centred design principles to find our audience and co-design stories with them from day one. Our audience is a key part of the development crew.