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Video Blogs

CBS Twitter Freewheel Weather CHannel logos

CBS, Twitter, Weather Channel and FreeWheel Talk Video Content

By | Advertising, Research, Technology, Video, Video Blogs | No Comments

From Brightcove:

Recently, we brought together several of our media customers and partners for an excellent networking breakfast in New York City that included a panel discussion on how to maximize the performance of video content, as well as a session of case study-driven best practices shared by Brightcove’s CTO for Media, Albert Lai.

On the panel, CBS, Twitter, The Weather Channel and FreeWheel weighed in on opportunities for broadcasters in the year ahead, as well as how to measure the performance of video initiatives as it relates to advertising, user experience, reach and engagement across devices. Their thoughts seemed to resonate with many Brightcove customers in the room, some of whom contributed their own 2014 areas of focus in the video below after the sessions.

Woman holding sign saying Don't Discount Journalism

Fairfax and the Truth About the Digital Future

By | Technology, Video Blogs | No Comments

The breaking news on our screens this morning is that Fairfax are dropping 1,900 jobs, closing the printing facilities in Chullora and Tullamarine, moving their print to tabloid format and erecting a paywall for their online sites. Our producer talks about the digital future, as seen through Fairfax’s crystal ball, and how it can help you.

http://www.abc.net.au/news/2012-06-18/fairfax-cuts-jobs-goes-compact/4076732

The dot points, for those in a rush.

  • All media are adapting to digital. Fairfax is going through that painful transition.
  • The future of all media wil be smaller, niche, not as big – and there needs to be acceptance of that fact.
  • These changes had to happen. But workers can re-skill, or use their experience and expertise to set up their own new opportunities.
  • It’s a exciting time – wild west of the web.
  • Growing, understanding, will lead to, in my opinion, a more mum-and-pop approach to the entertainment and news we love and consume.
  • Fairfax workers, realise you have skills and knowledge. Find people you can work with and create your own visions.

ABC News: Who will survive the digital future?