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CBS, Twitter, Weather Channel and FreeWheel Talk Video Content

By April 25, 2014 No Comments
CBS Twitter Freewheel Weather CHannel logos

From Brightcove:

Recently, we brought together several of our media customers and partners for an excellent networking breakfast in New York City that included a panel discussion on how to maximize the performance of video content, as well as a session of case study-driven best practices shared by Brightcove’s CTO for Media, Albert Lai.

On the panel, CBS, Twitter, The Weather Channel and FreeWheel weighed in on opportunities for broadcasters in the year ahead, as well as how to measure the performance of video initiatives as it relates to advertising, user experience, reach and engagement across devices. Their thoughts seemed to resonate with many Brightcove customers in the room, some of whom contributed their own 2014 areas of focus in the video below after the sessions.