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DesignPurpose

Our Front Page Was Accidentally Sexist

By January 18, 2016 No Comments

I changed our website front page because it was accidentally sexist. This is what it was:

IMAGE: Our old sexist frontpage, five men in a phlanx, no women.

Notice anything missing? Women. The first thing a visitor to The X Gene would see was a phalanx of dudes. I didn’t even realise I’d made this omission of gender for years. Way back when I arranged the shoot, we got costumes, props, and I asked the camera operators and editors, buddies that I’d been working with for ages to come in and be creative scientists with me. I was quietly proud we had a mix of skin colours. I didn’t mean to exclude women. In fact, I didn’t even think about it. I just got my friends in.

And that, my friends, was a lesson to me in how I imagine the majority of sexism or gender inequality takes place: the insidious nature of not thinking beyond the immediate. I daresay most inequality in our civilised nation – so respectful, so relatively progressive compared to, say, the Congo – isn’t bellowing fat men, their noses bulbous from consumption, barking sexist epithets through teeth clenched around a cigar while they pinch their secretary’s bum. (Though, I know that still happens. I won’t tell you story of the ad men in the pub who thought they were in Mad Men and copped a public serve from a woman who would have none of it.) I think most of the quashing of access for women comes from bone headed decisions like mine. Men who are lovely to their mums, sweet to their girlfriends, but simply don’t take a moment to think beyond their present surrounds.

I saw how easy it was to make the mistake that must happen a thousand times a year per skyscraper floor, each building on the other until the compounding effect is the glass ceiling. More vicious men than us built it, but the charming, inoffensive modern man still maintains its thickness.

This is the homepage now:

IMAGE: Our new less-sexist front page, a pug being tested like the mind reading in Ghostbusters

Still not a woman to be seen. In fact, it’s a dog. Sorry. I only have the photos we took, but at least now there isn’t a military formation of men shot at a slight low angle, accidentally turning away any woman who might think another boys club isn’t worth the time. Now, it’s that most gender neutral delight: an overweight staffy pug!

I changed our front page to better reflect my company’s values. We missed the mark originally, and I look forward to a future rebrand where I can balance the message. For now, enjoy the Ghostbusters homage with my dearly departed old dog, Chubbs, and use my dumb mistake to think a little further out of your immediate zone. Maybe we shouldn’t just go to our mates, and maybe if we do, our mates should be a little more equally distributed.