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blog Archives - The X Gene

Feature for blog with stats on what counts as a video view

What Counts As A Video View? You’d Be Surprised!

By | Research, Technology, Video | No Comments

Just because someone sees your video, doesn’t mean it’ll count as a view! Turns out there are varying definitions of what counts as a ‘view’ on video content.

Depending on the website that’s hosting your video, TubeMogul informs us that a half view, and autoplay or a refresh can an affect on whether your view count goes up or stays as it is. Below is the table of results from TubeMogul’s research, updated in 2010 and found here via Creative Commons license. One/session is one count per session (monitored via the viewer’s IP address), > 1/2 view means the viewer got through more than half the video. Note that autoplays aren’t always counted, which is important if you want that intro video on your homepage to gather a nice collection of views. You’ll have to weigh up the importance of people seeing your video vs raising the view count.

III. Summary of Findings

Site Full View >1/2 View Refresh Embedded Embedded Autoplay 
blip.tv one/sess. one/sess. no count one/sess. one/sess.
Dailymotion count count count count count
Metacafe count count no count count count
MySpace count count count count count
Viddler count count count count count
Vimeo one/sess. one/sess. no count count count
Yahoo! Video count count count count count
YouTube count count count count no count

By David Burch, Director of Communications – Link to Report

Woman holding sign saying Don't Discount Journalism

Fairfax and the Truth About the Digital Future

By | Technology, Video Blogs | No Comments

The breaking news on our screens this morning is that Fairfax are dropping 1,900 jobs, closing the printing facilities in Chullora and Tullamarine, moving their print to tabloid format and erecting a paywall for their online sites. Our producer talks about the digital future, as seen through Fairfax’s crystal ball, and how it can help you.

http://www.abc.net.au/news/2012-06-18/fairfax-cuts-jobs-goes-compact/4076732

The dot points, for those in a rush.

  • All media are adapting to digital. Fairfax is going through that painful transition.
  • The future of all media wil be smaller, niche, not as big – and there needs to be acceptance of that fact.
  • These changes had to happen. But workers can re-skill, or use their experience and expertise to set up their own new opportunities.
  • It’s a exciting time – wild west of the web.
  • Growing, understanding, will lead to, in my opinion, a more mum-and-pop approach to the entertainment and news we love and consume.
  • Fairfax workers, realise you have skills and knowledge. Find people you can work with and create your own visions.

ABC News: Who will survive the digital future?