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technology Archives - The X Gene

IMAGE: of virtual reality surgery. A VR drill inside a fragment of skull on a 3D screen

Virtual Reality Surgery in 3D

By | Innovation, Technology | No Comments

Virtual reality surgery is the way in which surgeons of tomorrow will be taught. We got to play with it.


I tried it: YOU CAN FEEL THE BONE.

The Department of Otolaryngology is home of Melbourne University’s Virtual Reality Surgical Simulation laboratory. This group, that brings together researchers from the Faculties of Medicine, Dentistry and Health Sciences, Engineering and Education, seeks to define the role of simulation in surgical training.

VR surgery involves immersion into a 3D world where the “patient” can be touched and operated on. Their team has developed a virtual reality surgical environment for ear surgery that was the recipient of the University’s Knowledge Transfer Award for 2008. The group has also developed a prototype for dental simulation. They’re involved in exciting research that will determine how best to train surgeons in VR, and provide real-time feedback to trainees.

See the Professor and his team’s work
http://medicine.unimelb.edu.au/ehac/otolaryngology/research/virtual_reality_and_surgery

Shot in Oct 2015, edited May 2016 by Simon J Green.

Music by Avaren: Drift, Mudz, Oceania & Vertigo available here under Creative Commons
https://soundcloud.com/avaren/sets/for-others-use

Image: Gathering of listeners in Inspire9 for This Digital Life

This #DigitalLife

By | Events, Innovation, Inspiration, Purpose, Technology | No Comments

Here’s some of the highlights on Twitter from our successful inaugural This Digital Life event. Four incredible women from digital work places shared their cutting edge stories from business, then explained parts of how they got their personal lives balanced. Thanks a billion to Girl Geek and Toya Ricci.

iiNet and AAPT

iiNet & AAPT want money instead of innovation on NBN

By | Innovation, Technology | No Comments

Working with video means we transport GBs of data a day over our internet. The future of the NBN is damned important to us – especially those fast upload speeds. Sending a client a video draft can take ages…sending them 6 drafts can be excruciating. iiNet and AAPT have come out in support of the Coalition’s NBN plan, one that takes away our beautiful speed and our precious upload/download equalisation. Well, those two businesses sort of support it: their finance teams, that is. From iiNet’s CFO David Buckingham, “the technology lovers love the Labor version but the accountants like myself … like the idea of the faster rollout and hopefully a lower cost because that’s how we can differentiate. So as a CFO I’m looking forward to the lower cost base and the faster rollout.”

Key difference here is the tech vs the cost. The argument is that that speed is worth waiting for, because the Coalition plan will rapidly be out of date and leave us as frustrated as we are now. The article shows the contrast between the needs of society and business. It’s particularly ironic given the performance factors these telcos advertise. The debate also demonstrates the hurdles we have to jump to be innovative (spoiler: it’s money).

via http://www.businessspectator.com.au/news/2013/7/25/nbn-buzz/aapt-iinet-back-coalition-nbn

Data on how audiences react to video content

DIY + Professionally Produced = More Sales, More Happiness

By | Advertising, Research, Technology, Video | No Comments

Sales and happiness aren’t necessarily one in the same, and conversion is the preferred industry term, but isn’t happiness better than sales or converting? Yeah, agreed.

At The X Gene, we produce videos to make people happy, but ultimately to get our clients sales, conversions or just getting a thumbs up. We’re completely aware that with technology advancing and prices for that tech falling, folks can make videos at home or in the office. Obviously, we’re really good at it and would prefer to do it for you, but ignoring the growing trend of DIY would be insane. Our producers actually come out and consult with companies around Melbourne, giving them hints or showing them even more cool stuff out there.

It turns out, when you combine us with you, the results are even more impressive than just DIY or pro video production on their own. That’s marriage, baby, and it’s happy.

This study by comScore and EXPO found that offering viewers and potential customers both a user-generated video along with a professionally produced how-to video, the sales, conversions and happiness increased way more than just one or the other, alone.

So, chat with us to combine your DNA with ours, and we’ll make a beautiful conversion sales happiness baby.

LINK: comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness