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Feature for blog with stats on what counts as a video view

What Counts As A Video View? You’d Be Surprised!

By | Research, Technology, Video | No Comments

Just because someone sees your video, doesn’t mean it’ll count as a view! Turns out there are varying definitions of what counts as a ‘view’ on video content.

Depending on the website that’s hosting your video, TubeMogul informs us that a half view, and autoplay or a refresh can an affect on whether your view count goes up or stays as it is. Below is the table of results from TubeMogul’s research, updated in 2010 and found here via Creative Commons license. One/session is one count per session (monitored via the viewer’s IP address), > 1/2 view means the viewer got through more than half the video. Note that autoplays aren’t always counted, which is important if you want that intro video on your homepage to gather a nice collection of views. You’ll have to weigh up the importance of people seeing your video vs raising the view count.

III. Summary of Findings

Site Full View >1/2 View Refresh Embedded Embedded Autoplay 
blip.tv one/sess. one/sess. no count one/sess. one/sess.
Dailymotion count count count count count
Metacafe count count no count count count
MySpace count count count count count
Viddler count count count count count
Vimeo one/sess. one/sess. no count count count
Yahoo! Video count count count count count
YouTube count count count count no count

By David Burch, Director of Communications – Link to Report

Data on how audiences react to video content

DIY + Professionally Produced = More Sales, More Happiness

By | Advertising, Research, Technology, Video | No Comments

Sales and happiness aren’t necessarily one in the same, and conversion is the preferred industry term, but isn’t happiness better than sales or converting? Yeah, agreed.

At The X Gene, we produce videos to make people happy, but ultimately to get our clients sales, conversions or just getting a thumbs up. We’re completely aware that with technology advancing and prices for that tech falling, folks can make videos at home or in the office. Obviously, we’re really good at it and would prefer to do it for you, but ignoring the growing trend of DIY would be insane. Our producers actually come out and consult with companies around Melbourne, giving them hints or showing them even more cool stuff out there.

It turns out, when you combine us with you, the results are even more impressive than just DIY or pro video production on their own. That’s marriage, baby, and it’s happy.

This study by comScore and EXPO found that offering viewers and potential customers both a user-generated video along with a professionally produced how-to video, the sales, conversions and happiness increased way more than just one or the other, alone.

So, chat with us to combine your DNA with ours, and we’ll make a beautiful conversion sales happiness baby.

LINK: comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

Amazing standard post

By | Video | No Comments

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