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Design

Trends in Design, and Why You Should Avoid Them

By July 20, 2012 4 Comments
examples of geometric patterns and style

If you’ve ever worked with designers, you might notice that they love a little thing called trends. There’s nothing inherently evil about a trend. It seems like an element of design just simultaneously catches on, across a spectrum of projects. Following a trend in your branding can be useful: it grounds you in a certain time and place. Especially useful if the thing for which you’re designing is short-lived and now.

If you’re building a brand over a longer period of time, following a trend that lasts literally a year can leave you looking daggy or – for us, the greatest sin – unoriginal. The problem with just moving with trends is that you aren’t really doing what you’re supposed to be doing when branding. You should know what and who your brand is, and its design should match. This insulates you from trends, because as they come and go, people will still look at your brand’s design and say, “Yeah, that’s totally right!”

As such, we can’t help but notice trends in design. Last year it was Sketchblock font.

Right now, it’s geometric shapes with solid gradients. Here’s a handful. See how many you can spot in the wild, and why not post them in the Comments?

Melbourne City Council

Telstra

Medicare Local

PricewaterhouseCoopers

MYOB

NPS

4 Comments

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  • Simon J. Green says:

    Which one? How?