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Web Video Trends in 2013

By February 6, 2013 No Comments
Equipment science and video on a table

We just sent this information to a client, but thought it was valuable enough to share with you. This is stuff we’re seeing more of, or just really excited about in 2013.

Responsive/Adaptive websites
Site design that adjusts itself based on the screen it’s being viewed on. We know a web agency that create tile based sites that slide around and reposition themselves on different screens and different orientations. Cool!

 

In-browser applications
The idea that content or programs run exclusively in a web browser, with little to no plug-ins. With HTML5, this seems to be more and more achievable.
Important for an audience that may only have a computer, a browser and the internet.

 

Interactive video
Video that doesn’t just play from start to end in a linear fashion once you click ‘play’, but instead can be clicked on, through and around to create branched, more inclusive, shorter interactions.
Exciting for us, because we can break people out of ‘sit and watch’ and get them to actually play around with the video. Think of choose your own adventure, online, as video.